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PewDiePie Dust-Up Shows Risks Brands Take to Tap Into Social Media

#Breaking #News #USA
PewDiePie Dust-Up Shows Risks Brands Take to Tap Into Social Media

#Business Day
By @SAPNA MAHESHWARI from NYT
Online stars, called influencers, can connect businesses to coveted audiences, but they can also bring companies closer to topics they’d rather not broach.
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