#Breaking #News #USA
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
#Business Day
By @JOHN KOBLIN and SAPNA MAHESHWARI from NYT
Ad buyers will spend billions, as they did last year, to be a part of the TV season, knowing that, ratings aside, television still reaches more people than digital ads.
http://ift.tt/2pzkAx1
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
#Business Day
By @JOHN KOBLIN and SAPNA MAHESHWARI from NYT
Ad buyers will spend billions, as they did last year, to be a part of the TV season, knowing that, ratings aside, television still reaches more people than digital ads.
http://ift.tt/2pzkAx1
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