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Applebee's Gives Up On Millennials After Failed Rebranding Efforts
The restaurant chain will close more than 130 locations this year. That's due to a drop in sales at franchises, and a rebranding that left core customers feeling alienated and confused.
Read more on NPR
Applebee's Gives Up On Millennials After Failed Rebranding Efforts
The restaurant chain will close more than 130 locations this year. That's due to a drop in sales at franchises, and a rebranding that left core customers feeling alienated and confused.
Read more on NPR
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