#Breaking #News #USA
The Potential and Peril of Giving a Brand a Human Face
#Business Day
By @JOANNE KAUFMAN from NYT
Characters like Flo, star of 140 Progressive Insurance commercials, can deliver a brand message in a potent way. But they’re not great at evolving.
http://ift.tt/2ue4pTT
The Potential and Peril of Giving a Brand a Human Face
#Business Day
By @JOANNE KAUFMAN from NYT
Characters like Flo, star of 140 Progressive Insurance commercials, can deliver a brand message in a potent way. But they’re not great at evolving.
http://ift.tt/2ue4pTT
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